Getting Visual with Sitecore’s Path Analyzer Tool
As with my past posts about Sitecore® Experience Platform™ capabilities, I like to focus on interesting features and functions of the Sitecore stable. Here’s a tool that’s powerful and put simply…very...
View ArticleThree questions to ask yourself as a Sitecore developer and architect
Building a Sitecore website is quite easy–sometimes maybe even too easy.When new Sitecore developers follow the Sitecore three-day developer training module, they will get quite far in building their...
View ArticleIs your marketing ready for 2016?
A look back at 2015 As the global leader in customer experience management, Sitecore has conducted a comprehensive survey at the end of 2014 to find out what the digital marketing trends would be for...
View ArticleWelcome to 7 Days of Sitecore Personalization
Personalization, while not a new trend, is a continued focus for more businesses. With tech giants such as Amazon and Uber continuously raising the bar on what a personalized and tailored experience...
View ArticleSeven Days of Sitecore Personalization: Day 1 – Quick Wins with Rules-based...
Rules-based personalization is the best way to get your feet wet with personalization and seeing some pretty quick wins across your site. To start with rules-based personalization, the key is to think...
View ArticleSeven Days of Sitecore: Day 2 – Implementing Rules-based Personalization
When it comes to implementing rules-based personalization, everyone has a preference. Me personally, I am a visual person, so I prefer using the experience editor. That being said, a lot of people who...
View ArticleSeven Days of Sitecore Personalization: An Introduction to Predictive...
In my work with Sitecore and personalization, I have seen that predictive personalization is a common road block businesses hit when maturing their marketing efforts. While both rules-based and...
View ArticleSeven Days of Sitecore Personalization: Explore Mode – Personalization’s Best...
What: Explore mode is a new built-in feature made available within Sitecore 8 that allows digital marketers, to simulate a user's experience to better understand what that user is seeing as they move...
View ArticleSeven Days of Sitecore Personalization: Day 5 – FxM: The Key to Holistic...
Now I know I have written about the Federated Experience Manager (FxM) before, but I feel it is only fitting to address the FxM and its personalization capabilities. In short, the FxM allows you to...
View ArticleSeven Days of Sitecore Personalization: Personalization Tracking with the...
The personalization dashboard is one of my favorite personalization features made available within the latest version of Sitecore. When you are logged into the experience editor, and click into the...
View ArticleSeven Days of Sitecore Personalization: Day 7 – Maturing Your Marketing and...
The key to being successful with personalization is to evolve your strategy, making sure that you are maturing digital marketing efforts and getting closer to a full 360 degree view of your customers....
View ArticleLet Your Data Do The Talking
Is Data holding you back or driving your marketing efforts? It’s 9 o’clock in the morning and you step through your office door after weaving your way through traffic. You’re a marketing manager for a...
View Article2016 Digital Marketing Trends in the Benelux
As the new year gets underway, digital marketers are looking to know and understand what the latest upcoming trends are for the next 12 months. With technology rapidly evolving and the consumers’ pace...
View ArticleSay ahead of the marketing technology curve and upgrade to Sitecore 8.1
Modern Marketers are Rock Stars and Sitecore 8 is the Stage Modern technology gives marketers the ability to rapidly build, launch, and optimize marketing campaigns, with the goal of better connecting...
View ArticleIs Your Company’s Marketing Crawling, Walking, or Running?
Babies have an innate drive to grow and learn. They crawl, walk, and then of course, run. While they can’t yet grasp the concept of individual fruition, they know that they must move forward and be...
View ArticleDisconnection Is a Drag
Even though the digital world is ever changing, one business question still remains the same: How do you connect with potential customers? Businesses are faced with a multitude of marketing channels to...
View ArticleTo Platform or Portal?
A few weeks ago Gartner published its “Critical Capabilities for Horizontal Portals,*” which evaluated 13 Horizontal Portal vendors, including Sitecore, across four use cases most common for horizontal...
View ArticleSitecore Email Experience Manager: Ready to Perform in 2016
As always with a new year, there’s been a flurry of end-of-year business summaries and technology predictions for 2016. I thought back to my first blog post about Sitecore’s Email Experience Manager...
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Rohit Bhargava: Your Digital Survivor Webinar Questions Answered
Rohit Bhargava recently presented our first Digital Survivor webinar of 2016: Non Obvious - How to Curate Ideas and Learn to Predict the Future. As a Wall Street Journal bestselling author, Professor...
View ArticleAnnouncing the 2016 Sitecore MVP awards
Today we announce the 2016 Sitecore MVP award winners—these awards are individual awards with which we celebrate and recognize the Sitecore community and thought leaders. I’m honored to congratulate...
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